Futron’s Competitive Assessments services allow you to anticipate and react to market developments, enhancing your strategic positioning and allowing you to make informed future-focused decisions. Recognizing that every client has unique needs, we have developed a competitive analysis tool-kit that includes standardized competitive profile templates and a structured approach to compiling the relevant inputs. We tailor the use of these tools for your specific requirements to support creation of targeted decision management solutions.
Specific steps in the competitive assessment process include custom research to identify business opportunities and strategies by analyzing competitors, customers, product offerings, and emerging opportunities. Our competitive assessments are conducted on a collaborative basis with client management and/or staff teams, and include competitive profiles, financial analyses, SWOT analyses, scenario development, and win/loss analysis.
Competitive technology assessments, projections, and profiles follow a consistent structure designed to answer, as a starting point, the following questions about each competitor for a specific market or opportunity:
- What is the company background?
- Who are the key members of their management team?
- What is their mission statement?
- What is their corporate structure and organization?
- How has their financial performance been over the past 1-5 years?
- What are their key corporate relationships – related firms, partners, etc.?
- What are the competitor’s relevant product and service offerings?
- What are their key discriminators in the marketplace?
- How have they structured and deployed their market strategy, including sales channel, sales force, geographic service areas, and focus?
- What are their Strengths, Weaknesses, Opportunities, and Threats in general and in relation to our client company?
We use these profiles to help you generate decision management solutions when facing the need to enter new markets and resolve issues such as:
- Which other companies are likely to bid for a major procurement, and how are they positioned?
- Which companies should we consider partnering with for a specific procurement or new market entry?
- Which ones might we want to acquire – why and how?
Each of these types of decision processes will require a detailed management process, and Futron can help support the development of those solutions from initial competitive analysis through due diligence and market risk analysis.
